In the digital age many business owners and marketing managers opt for advertising and raising brand awareness online, we question whether this is due to effectiveness or just convenience?
Leaflets can grab attention in ways digital marketing like tweets and emails cannot. When produced and distributed effectively, leaflets help you land the right messages, with the right audience, at the right time.
Max Graphix is a respected print and design company based in Armagh, with another office in Newry, and we’ve got staff that have been working within the print and design industry for over 30 years. Together our team has listed out the main advantages’ leaflets can provide to businesses, organisations and individuals.
Long-term event promotion
One-sided flyers tend to be the go-to format, particularly with our clients in Armagh and Newry, for promoting the date, time and venue of an event. Leaflets go a step further – providing the opportunity to capture your audience’s interest with the who, what and why of your event.
Leaflets are conversation-starters that change hands – spreading your message way beyond your target market.
An Ideal Leaving Note
In a sales pitch, a leaflet could be your ‘leave behind’ summary of why your team has what it takes for the job. Hand it over to your prospect after the pitch. Giving them something to mull over post-meeting might help seal the deal.
Leaflets are also invaluable at trade fairs. Hand out on your stand or after a presentation so people know how to follow-up with you. Measure the event’s success by calculating how many enquiries you get for every leaflet you’ve given out.
Great return on investment
Many businesses are wary of spending too much on the wrong marketing channel. Leaflets come with little financial risk, as they’re significantly cheaper than TV, radio and newspaper advertising.
They cost just pence to produce, especially when you order in bulk. Plus, they have a longer shelf-life than a radio advertisement, which may be forgotten by the listener soon after hearing.
Also, when you need to get a message out far and wide – promoting a product, service or event across a large geographical area – leaflets offer an impressive return on investment.
Put them in front of your target audience
Leaflets can be distributed anywhere, meaning you can place them in locations you expect your target audience to be.
For example, if you’re promoting a student event, hand them out during Freshers’ Week. Include coupons or discount codes to tap into certain spending brackets.
If you’re promoting a new business in a community, post leaflets through the letterboxes of a given postcode, or distribute them in locations you expect to be popular with your chosen demographic.
People still trust print
People trust print more than digital, according to an international survey of over 10,000 people. It found people have more faith in printed information and are less likely to take on digital messages.
In the UK, 78% of respondents preferred print magazines to websites, for example. While it’s important for your business to have a strong online presence, information in a well-targeted leaflet has the potential to be taken in more readily by your audience.
Think of it like this. There are 2 million articles published online every day, and the average session duration is gradually declining across the web, with a higher volume of content being shared across the web there’s more for people to browse on meaning the less time they’ll spend taking in information from a video, advert, post or article.
Build relationships at events and at home
Leaflets often sit on the table in your customers’ homes for weeks – unlike online adverts or blogs – boosting their chances of being read, understood, and acted upon. Then there’s the impact after an event. A well-designed leaflet can help you close a sale with a customer who you spoke with during the event.
This means you can continue building a relationship with that customer even after you’ve made initial contact – all thanks to the leaflet.
Need leaflets or flyers printed?
Max Graphix is a design and print company based in Armagh, with much experience in printing high quality leaflets with a quick turnaround time, and at very low costs. You can see the prices for yourself on our item page, before making an order or enquiry. If you’d like to learn more about what other services Max Graphix Design & Print Armagh can provide for you, call us directly on 028 3750 7234.